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Discussion Points for 2024 2025 / 2026 2027 2028

World Travel Market / WTM




Think about...

1. Survival (Recovery)

Post Covid

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Survival and/or Transformation

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- Decent brands

- Legacy brands / Well established brands

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- Showcase great work post covid for example: Okehampton Railway Station - Devon, England

 (The station closed to regular traffic in 1972, but heritage and occasional mainline services ran from 1997 to 2019. Regular railway services resumed in November 2021).

Click here​​

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- Mergers / Partnerships / Investment / Creating jobs / Innovation

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- Customer Experience (CX)

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- How important Customer Experience is

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- Customer Experience department/function within   a business

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Courageous Leadership

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- Deliberate damage and sabotage to a brand by disgruntled/unhappy customers  or disrupters in order to gain discounts, compensation or free stays ie: customer review sites, social media or speaking out in public places

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- Aggressive behaviour towards the staff by customers and/or retaliation by staff

​​ie: waiting for hot drinks in hospitality or members not receiving a return phone call immediately as they demand (Spa/Wellness)

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- Gap analysis within companies 

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- Law / Lawyers 

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Build back BETTER

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2. Employees / Staff

What has been happening inside companies / business to make things better - looking after each other and what we can do to take pressure off the government (control all actions and behavior of those under authority)

 

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- Well being

- Mentors / Buddy up

- Structure 

- Processes yet freedom

- Fairness

- Personality and Character

- Personalized / small projects and other work opportunities

- Packages offered ie:

discounted private medical cover, private pension, holiday pay, bonus, partners of the business, gym membership discount.

Depending on the role then maybe an advancement!

Depending on the current economic situation usually due to the governments and poor decision making then to accommodate employees and their families, consider weekly pay or even daily pay which may help through crisis such as Covid. 

(New starters may be financially vulnerable so offer allowances in the first month in a new job and different environment) 

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Think about job sharing and more part time / flexible roles which allows a business to offer more job opportunities 

 

Wellness weekends / outings which may include immediate family, (idea from the Cambridgeshire library exhibit - celebrating locals and the past in Cambridge)

involvement and inclusion with community projects, relocation costs, support with childcare ie: flexible work opportunities, free summer party, Christmas dinner and present! (updated by the founder - 26.9.25)

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On the flip side...​

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- Micromanagement, how detrimental and negative this is to individuals and business

- Managing EGO and power trips, brand and reputational damage

- Toxic culture, manipulation, inner circles, set up WhatsApp groups - unregulated - a way to gossip, bully, target others

- Length of service vs experience bought in from previous jobs / life experience

- Interference from others outside of the business

- Easily distracted

- Immersive

- Black uniforms and sad, depressed staff observed in hospitality ie: local pubs, coffee shops (Surrey), Hotels. Suspicious employees/actors perhaps not really in the right sector or placed in the business to deliberately cause disruption and attack

 

 

See article

 

Bullied And Broken: The Hidden Psychological Toll Of Toxic Workplaces

By Jason Walker PsyD, PhD 

Published Apr 17, 2025, 09:00am EDT

Source: www.forbes.com

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Click here

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3. Travelling in Europe:

Key changes in 2024/2025
Schengen, borders and visa
Click here

 

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4. Sustainability

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WATER​

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Eco Tourism

Crowds and over tourism 

Local / Global

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Authentic Touch Points - Real Humans, Customer Service / Customer Experience

Story Telling, Culture

Meaningful Travel / Tours

 

Case Studies and Evidence,

White papers / Numbers 

Transparency 

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